1. Today, customers expect businesses to have websites
Customers expect to be able to find information about you on your company website now more than ever. The majority of consumers research online before making a purchase, even if they’re buying something from their local shop. You don’t have a website if you’re stuck in the Dark Ages, you’re not open anymore, or you’re not interested in finding new customers – and those are certainly not messages you want to send!
2. Information and branding can be controlled
Having user reviews and comments on other websites is great, but shouldn’t you have the final say in how your company is presented to the public? When you create a website for your business, you immediately gain an online presence, so you don’t have to rely on others to speak for you. You can personalize it with your own logo and company branding.
3. A website makes you appear more reputable and trustworthy
When it comes to online research, consumers are pretty savvy these days. In fact, 75% of people judge your credibility by the design of your website. This is why it is so crucial to have a modern, up-to-date website with a custom domain and other markers of trustworthiness. Additionally, a website shows that you are open for business during uncertain times.
4. It is possible to sell products online
Even before COVID-19 kept everyone at home, online sales were on the rise. Those trends are expected to continue after businesses reopen. Even if you don’t consider yourself an “eCommerce” business, you can still benefit from an online store.
This can help you supplement your income when you’re closed in person and attract new customers who can find you via Google and other search engines.
5. Websites are more affordable than traditional advertising
The majority of small businesses without websites still rely on Yellow Page ads or traditional advertising to get their name out there. However, is buying an ad in a directory that’s getting smaller and more expensive the best use of funds, especially if you’re trying to cut business costs? Sites cost much less than they did in the past and have a much wider reach than regular advertising.